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Digital Marketing
Introduction To Digital Marketing
Part of
Digital Marketing
Introduction To Digital Marketing
6
Lessons
Part of
Digital Marketing
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Lessons in this Module
6
01
Traditional vs Digital Marketing
02
Customer Journey Mapping (Awareness → Consideration → Conversion → Loyalty)
03
The Digital Marketing Mix (7Ps)
04
Marketing Funnels: Top, Middle, Bottom of Funnel
05
Setting SMART Goals & KPIs in Digital Marketing
06
Ethical & Legal Considerations in Digital Marketing (GDPR, Privacy, Nepal’s IT Policy)
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Module Summary
6 Lessons
Course: Digital Marketing
Structured Learning Path
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