Digital Marketing

49 Lessons

Lessons in this Module 49

01
Traditional vs Digital Marketing
02
NP Domain Registration
03
Market Research & Competitor Identification for SEO
04
URL Redirection Management (301, 302)
05
Fixing Duplicate Content Issues
06
Meta Business Manager Account Setup
07
Customer Journey Mapping (Awareness → Consideration → Conversion → Loyalty)
08
Blogger Free Blogging Platform
09
Search Intent and User-First Content
10
Crawling in SEO – How Search Engines Discover Your Website
11
E-E-A-T and Modern Off-Page SEO
12
Meta Integration: Facebook, Instagram, and WhatsApp
13
The Digital Marketing Mix (7Ps)
14
How to Connect Blogger with .np Domain
15
Advanced Keyword Research (Manual + AI-Powered)
16
Keyword Placement Strategy for SEO
17
Indexing and Deindexing in SEO
18
Guest Posting Strategy – Build Authority, Backlinks & SEO Growth
19
Marketing Funnels: Top, Middle, Bottom of Funnel
20
Types of Keywords and Search Intent
21
Title Tag, Meta Description, and Heading Optimization
22
Local Citations and Google Business Profile Optimization
23
Setting SMART Goals & KPIs in Digital Marketing
24
How to Purchase a .com Domain and Web Hosting 
25
Content Optimization for SEO – Depth, Readability, and E-E-A-T
26
Robots.txt for SEO – Syntax, Setup & Examples
27
Ethical & Legal Considerations in Digital Marketing (GDPR, Privacy, Nepal’s IT Policy)
28
WordPress Installation and Complete Website Setup
29
Creating and Optimizing XML Sitemaps
30
WordPress Setup – Theme, Plugins, Core Functions, and Content Management
31
Generative Engine Optimization (GEO)
32
Internal Linking and Topical Authority
33
Canonical Tags and URL Management
34
Payment Method Configuration in Meta Business Suite
35
External Linking (Outbound Links) in SEO
36
URL Structure Optimization for SEO
37
Meta Robots Tags and Index Control
38
Open Graph Tags for Social Sharing Optimization
39
Backlink Auditing and Toxic Link Removal
40
Data Sources and Dataset Management in Meta Business Suite
41
Campaign Budgeting (Daily & Lifetime Budget) — For Digital Advertising
42
Meta Pixel Setup and Event Tracking
43
Offline Event Dataset Integration in Meta
44
Schema Markup Implementation for Rich Results
45
Audience Targeting & Custom Audience Creation 
46
Core Web Vitals Optimization: LCP, INP, and CLS
47
Retargeting and Lookalike Audiences
48
Awareness Campaign – Build Reach, Brand & First Touchpoint
49
Engagement Campaign in Meta (Facebook & Instagram Ads)
Module Summary
  • 49 Lessons
  • Structured Learning Path
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